The social media bird undoubtedly flies faster than any other bird. In the social media times, news no more “spreads” but becomes “viral”. Thus, if you want your business to reach more people, Social media marketing is the key. But if you want to devote most of your attention towards growing business and want assistance to manage all your business social media accounts under one umbrella, we have a solution for that too. Zoho Social is one such
social media management platform with which you can schedule business related posts, monitor activities and get frequent detailed insights on your performance in the social media world.
What is Zoho Social?
Zoho social is a social media management software launched in February 2015 by AdventNet Inc. with a vision to assist businesses to make a noticeable social media presence and make it an integral part of their marketing strategy by close monitoring of activities and real time analytics and insights of their posts and pages. Today Zoho Social stands tall in the field of social media management with 60+ Million users worldwide.
How does it help?
Following is a list of things you can do by signing up with Zoho Social:
Scheduling Posts
Zoho Social can save tons of your time by scheduling your posts for a later date or time. It also give you intuitive insights on decisions like when to go Live to reach maximum audience, which day will be best to post specific posts and even the hash tags to use to attract maximum attention. You can also customize your content for each individual networks using their built-in power editor tool and customize the reach. Moreover, its calendar lets you visualize your post pipeline through its week-wise and month-wise views so that you can edit, reschedule or reorganize posts there itself.
Monitoring
Zoho Social is one of the best available social media monitoring software which monitors core keywords, brand hashtags, product reviews etc, and gives real-time updates about audience across all social media channels at one place. It has a dedicated space for Direct Messaging which integrates all the direct messages from different platforms into a single chat style interface with real-time notifications to ensure timely replies.
Smart Collaborations
You can invite each of your team members to your Zoho Social account and assign them specific roles and decide on which Brands, social media channels and features each of them will have access to. You can use a single dashboard to share new ideas with the team, get others approval, share analytics reports and even edit posts together.
Analysis and Reporting
Zoho Social gives an insightful analytics on your engagements, page likes etc by giving you detailed demographics of your audience, so that you can plan your strategies well. It also gives you the flexibility to customize date range for reports, send timely and automated reports to clients and team members, and also to create reports with your Brand logo to increase your Brand reinforcement.
Lead Ads Integration
You can directly run ads and sync multiple ad accounts from Zoho Social with real-time monitoring without having to download leads from Facebook.
Zoho Social also comes with other useful features like CRM integration, Desk Integration and zShare Browser Extension.
Pricing
15 day free Trial is offered with three plans to choose from thereafter
Standard at Rs 600/month
Allows 1 Brand (7 social Channels) and 1 team member, with other basic features like Home Dashboard, multi-channel publishing, Content Scheduling, Activity logs, user tagging and summary reports
Professional at Rs 1500/month
This plan also allows 1 Brand (7 channels) with 1 team member but comes with additional standard features like livestream, notifications, CustomQ, bulk scheduling, Bit.ly link shortner , image library etc.
Add-Ons:
Brand at 750/brand/ month
Team member at 500/member/month
Premium at Rs 2250/month
Allows 1 Brand (8 channels) and 3 team member along with professional features like SmartQ, content approvals and workflow, team member audio/video chat, manage custom roles, content targeting, Lead Ads- Facebook and LinkedIn
Zoho CRM Integration,
Zoho Desk Integration etc.
Add-ons:
Brands at 1000/brand/month
Team members at 500/member/month
Pros
Tracks relevant social conversations
Accurate Scheduling features
Reliable and trustworthy data Security
Real time Analytics on Home Dashboard