Swift Performance Review

WordPress, one of the best website builder tools of all time helps you build a professional-looking website for free customized to your taste and needs using various plugins. 

However, to make the site fully functional and attract more visitors, it must have fast performance. Lower loading time not only helps in retaining visitors but also in climbing higher up the SEO Ranking. Swift Performance, as the name suggests, is an all-around WordPress plugin that improves your site’s performance substantially in just one click.

Swift Performance is comparatively a newcomer among the WordPress caching plugins like WP Rocket, W3TC etc. but is different from them in its multi-functionality. It can single-handedly replace many speed-enhancing plugins from your site. 

Apart from fast and intelligent caching, which presents an instantly updated cached version to the users to minimize the load time, Swift Performance is also equipped with several other powerful features such as image optimization, database optimization, Plugin organizer, etc that add to its performance improving skills. However, most of these features are absent in the Swift Performance Lite (free) version and available only in the Swift Performance Pro (Paid, starting at $29).

Swift performance lets the user customize rules to set which files to be cached. It also has an intelligent caching mechanism for AJAX requests and Dynamic pages.

With Swift Performance you get an in-built image optimizer with which you can optimize unlimited images to your desired quality and settings and also generate WebP version for free. It also has the Lazyload feature which only loads the images which are needed

Swift Performance efficiently minifies CSS and Javascript and hence decreases your site’s total size improving Web Vital scores and page load time.

Automatic or manual preloading of fonts and local hosting of any 3^rd party fonts used on the page speed up the site further.

If yours is an e-commerce website powered by the WooCommerce plugin, Swift Performance comes in handy for caching or disabling empty mini carts, managing multi-currency shops, and prebuilding variations of products to make loading faster.

Swift performance provides advanced integration with Cloudflare and also allows configuring it according to our needs. Alternatively one can also use Proxy Caching to reduce TTFB (Time to First Byte) and avail Cloudflare CDN benefits.

It is now easier to link Google Analytics to your site since Swift Performance hosts it locally thus increasing the speed of your site since extra DNS lookups are not required.

Swift Performance enables full control over heartbeat by letting you to change its frequency or completely disable them for specified pages.

You can now de-clutter your database by removing unwanted data like duplicate or spam comments and thus contribute to site’s enhanced speed.

With this unique and powerful feature, you can disable the plugins that are not currently in use and activate them only when needed. This reduces the CSS/JS bloat on the pages which do not require these plugins and consequently speeds up the website.