ShopEngine Review: A Smarter Way to Build Or Customize Your WooCommerce Store

Want to add a sense of urgency to your store? The Flash Sale Countdown in ShopEngine makes it easy. You can set up limited-time offers on specific products or entire categories and display a ticking timer that tells customers exactly how much time they have left. It’s not just decorative — it drives FOMO (fear of missing out) and nudges people to act faster.

What’s cool is that you can run multiple sales at once, schedule them in advance, and show them wherever you want (product page, shop page, etc.). 

Instead of dull dropdowns for color, size, or style, ShopEngine’s Variation Swatches module lets you use color boxes, images, or custom labels. This visual touch makes it clearer for customers to pick what they want, and it reduces confusion (and return requests) especially in product-heavy shops.

On the backend, it’s intuitive: enable the module, assign attributes, and customize the look. You can control shape, size, border, tooltip text — all in a few clicks. Once live, shoppers see swatches and can pick directly rather than navigating through bland lists.

And, Nobody loves a cluttered checkout page. With ShopEngine’s Multistep Checkout, you can split the process into clean, digestible sections (billing, shipping, payment, review). This makes the process less overwhelming and more focused, improving conversion.

Setting it up is pretty straightforward — enable the module, pick a multistep template or build from scratch, and drop in the relevant widgets (billing fields, payment options, order review). The result is a polished, professional checkout flow that feels less taxing for users.

If you sell globally, showing local pricing matters. ShopEngine’s built-in Currency Switcher lets users toggle between currencies in real time. You don’t have to rely on third-party plugins or custom hacks.

What’s neat: you can set how often exchange rates update (hourly, daily), choose how the currency selector looks (dropdown, flags, etc.), and define its placement. 

Customers often compare products side-by-side before deciding. The Product Comparison module adds a comparison icon/button on product listings. When users select multiple products, a comparison table pulls up attributes (price, specs, stock, etc.) so customers don’t have to juggle tabs or write notes.

You control where the compare icon appears (before or after Add to Cart), and you can include it on both shop and single product pages. 

A side-drawer or fly-out cart that stays visible is a subtle but powerful boost. The Sticky Fly Cart module shows a mini cart panel even when visitors scroll, letting them quickly review, update, or go to checkout without reloading pages or navigating away.

You can choose which pages it appears on, animate how it slides in, position it left or right, and style it to match your design. It’s one of those features users don’t always notice — until they feel how smooth shopping becomes. And, let your customers save items for later — ShopEngine’s Product Wishlist module lets users bookmark favorite products. They can revisit it when ready to buy or share it with others. It’s a small convenience, but it encourages returns and helps you track user preferences.

On your side, wishlists can guide remarketing (e.g. “you viewed this earlier”) or special offers. It’s also flexible — you can enable it selectively, customize icons, and integrate it into product and archive pages in a clean way.

Want coupons that do more than “10% off”? The Advanced Coupons module adds extra power. You can restrict coupons by country, state, or region, create bulk coupons, or layer rules (minimum order, product categories, etc.).

From UI to logic, it’s accessible. Just enable the module, define your coupon rules, and publish.

Designing every page from scratch is time-consuming. ShopEngine gives you a library of ready-made templates for shop, product, cart, checkout, account pages, and more. Just pick one that matches your layout vision and tweak it to your brand.

These templates are responsive and built to integrate with Elementor or Gutenberg. You can override defaults, mix and match sections, and deploy consistent design across your store — all without starting from zero each time. Let's check them out:

The Shop Page Template gives your storefront a clean and professional look. It’s designed to display products in a visually appealing grid with customizable filters, sorting options, and category layouts. You can easily adjust the design using Elementor or Gutenberg, helping you create a seamless browsing experience that highlights your best-selling items.

The Single Product Template helps you create stunning product pages that grab attention and drive conversions. It includes sections for product images, descriptions, pricing, variations, reviews, and add-to-cart buttons — all fully customizable. You can tweak layouts, colors, and typography to match your brand and give customers all the details they need to make confident purchases.

The Checkout Page Template simplifies the purchase process with a user-friendly layout that reduces friction. It’s designed to guide customers smoothly through billing, shipping, and payment steps, minimizing cart abandonment. You can personalize the form fields, button styles, and order summaries to match your site’s look and make the checkout experience feel effortless and secure.

The Cart Page Template provides a clean and interactive layout that helps customers review their selected products before checkout. It displays product images, quantities, and totals clearly, allowing users to easily update items or apply coupons. You can also customize colors, fonts, and button styles to create a smooth and branded cart experience that encourages customers to complete their purchase.

The Quick Checkout Template is designed to make the buying process lightning-fast. It skips unnecessary steps and sends customers straight to checkout, reducing drop-offs and boosting conversions. Perfect for one-page or express shopping setups, this template offers a seamless experience for shoppers who prefer speed and convenience.

The My Account Template gives your customers a personalized dashboard where they can easily view orders, manage addresses, and update account details. It’s intuitive, responsive, and fully customizable — letting you style it to fit your brand’s look. With a professional account page, you give users a sense of control and build trust in your online store.

The Product Price widget lets you display product pricing anywhere on your WooCommerce site with full styling control. You can adjust how regular and sale prices appear, customize typography, and even highlight discounts to make them more eye-catching. It’s perfect for creating custom product layouts or emphasizing deals that grab your customers’ attention instantly.

The Product Meta widget helps you showcase essential product details like SKU, categories, and tags in a neat, organized format. You can customize its position, design, and labels to fit your page layout perfectly. It’s especially useful for giving shoppers quick information about product type or inventory, helping them make informed buying decisions.

The Product List widget lets you display selected products in a stylish grid or list view anywhere on your site. You can filter products by category, tag, or feature, and control how many items appear per row. Whether you’re promoting bestsellers, new arrivals, or featured items, this widget gives you an easy way to build dynamic product sections that engage visitors.

The Checkout Payment widget allows you to design and customize the payment section of your WooCommerce checkout page. You can choose how payment methods appear, adjust spacing, and style the buttons to match your site’s design. It makes the checkout process look professional and user-friendly while giving customers a smooth and secure way to complete their payments.

The Currency Switcher widget helps you display prices in multiple currencies so international customers can shop comfortably. You can set automatic exchange rates, choose manual rates, and even decide how the currency selector looks—like dropdowns or flags. It’s a simple way to make your store globally accessible and boost conversions from different regions.

The Billing Form widget lets you build and customize the billing section of your checkout page with full flexibility. You can rearrange fields, rename labels, or hide unnecessary options to create a clean and focused design. By simplifying how customers enter their details, this widget makes checkout faster and improves the overall user experience.

The Shipping Form widget helps you customize the shipping address section of your checkout page. You can easily manage the field layout, enable or disable specific inputs, and style the form to fit your store’s design. It ensures your customers can enter shipping details effortlessly, reducing friction and helping you collect accurate delivery information.