Mail250 Review

Mail250: Can it really Boost your Marketing Game?

Even in the age of social media why most Entrepreneurs resort to email marketing to reach their audience? Statistically speaking, a recent study by the DMA in November 2024 says that every $1 spent on email marketing can get your business an average return of upto $42. Moreover, the high average open rate of 21% and an even higher 81% open rate of welcome mails make Email marketing the most cost effective, persuasive and potent strategy for customer acquisition and retention. But to use its full potential, you have to carefully design the content, collect emails strategically and track responses timely, all of which can be done easily with the help of a fully featured email marketing software like Mail250, which we describe for you in detail in the coming sections.

More about Mail250

Mail250 is an AI driven bulk email marketing software which uses its machine learning algorithm to analyze delivery patterns and user behaviors and thus helps you reach a more targeted audience efficiently. Even though Mail250 entered the market just in 2018, many bigwigs of the industry like Larsen & Toubro, American Tourister, Raymond, KFC etc. have already trusted this simple yet breakthrough solution for their email marketing. It lets you send bulk emails using WebApp, SMTP Relays or HTTP APIs. With additional features like Template management, Mailing list management, Analytics, Subscriber management etc.

Powerful Features:

• Smart Delivery

With its in-house AI technology called the Intelligent Mail Transfer Agent (i-MTA), Mail250 ensures smart delivery of your emails including ISP throttling, Predictive engagement, Geowise IP pools, IP reputation monitoring, Blocklist monitoring etc.

• Personalization of Content

Even your bulk emails can be sent with human touch so that they do not look like spam with Merge tags in Mail250. These merge tags let you add name, gender, birthdays, age, location etc. to your contacts as part of custom fields so that every time you send them a mail it looks more like it was personally addressed to them and hence boosts engagements.

• Email tracking and insights

Mail250 provides you with real-time analytics about your campaigns’ performance and lets you strategize the future steps effectively. The i-MTA captures every minute signals from the ISPs like bounced emails, audience behavior (Flagging spam, unsubscribing, clicking on links etc.) with reasons and decides on changes you need to make in the next email campaign. They also protect your domain’s reputation with the ISPs by suppressing contacts with such bad records in real-time.

• Mailing list validation

Mail250’s Email validator cleans your mailing list by removing bots, spam traps, invalid or duplicate contacts etc. in order to connect with your real customers and maintain a positive reputation with them. This reduces your emails’ bounce rates and boosts deliverability.

• Campaign Design editor

Mail250 comes with custom HTML templates, content analyzer, auto-scheduling campaigns, image uploads or inline and multilingual support among other tools that powers the design of your campaign and increases open-rates manifolds.

• SMTP relay

You can set up your SMTP Relay by integrating with any applications or CRMs like Outlook, Microsoft Exchange servers, Joomla, Sendblaster etc. in simple steps. All you have to do is update your SMTP configuration by connecting to Mail250’s SMTP server via one of the available ports and entering your credentials.

• Subject line tester

Not only that Mail250 lets you write a subject line in your local language to boost open rates, it also has an insightful subject line tester which gives an Overall score for it based on its length, spam words, emoji’s etc. and advises on how to modify it to get more clicks.

• Dedicated Support team

Mail250 has a knowledgeable support team available on calls, webinars, emails and live chats apart from extensive help documentation and Blogs available on their website.

Pricing Plans

Mail250 offers pricing plans in two-tiers- Startup Plans for small businesses and SMB plans for Enterprises and Experienced marketers. Each tier comprises four different plans- Starter, Plus, Pro Plus and Dedicated.

Startup Plans: All of the starter plans come with unlimited contacts, unlimited emails, Add-on list cleaning, SMTP support and all other common features. They differ mainly in the no. of emails allowed per hour.

• Starter ($20/mo) : 1000 emails/hour and shared IP
• Plus ($30/mo) : 2000 emails/hour and shared IP
• Pro Plus ($50/mo) : 3000 emails/hour and shared IP
• Dedicated ($150/mo) : 5000 emails/hour and dedicated IP

SMB Plans: These plans also come with all the basic features included in the Startup plans.

• SMB Starter ($99/mo) : 5000 emails/hour and shared IP
• SMB Plus ($199/mo) : 7,500 emails/hour and 1 dedicated IPs
• SMB Pro Plus ($299/mo) : 12,500 emails/hour and 2 dedicated IPs
• SMB Dedicated ($1399/mo) : 15000 emails/hour and 2 dedicated IPs

Check for our exclusive offers on Mail250

Pros

• Simple features
• AI based Mail delivery management
• Responsive customer support within 24h
• SMTP support

Cons

• Limitation on emails/hour for enterprise plans as well.
• Landing pages and Newsletter creators are not available

Our Final Thoughts…

Mail250 is without a doubt the best pick for your future email marketing campaigns as it integrates the classic Email features like A/B testing Segmentation etc. with AI based innovations and personalization thus taking your campaigns up a notch. With competitive pricing, Mail250 is the most efficient and simple platform to connect with your audience.