WooCommerce Review - Is It Really the Best Plugin for WordPress eCommerce?

There are a lot of features that WooCommerce offers when it comes to eCommerce, giving the best flexibility to sell various types of products from physical goods to digital, subscription, and services. Some of the core features of WooCommerce are as follows:

If you need a platform that offers complete freedom to make your store as you want, with all the control and freedom, then WooCommerce should be your choice.

The powerful open-source nature of the WooCommerce enables WordPress users to quickly build an eCommerce store with all the necessary features .

For beginners to get started, all you need is an existing WordPress website with active domain name and compatible web hosting or specialised WooCommerce hosting. 

LiquidWeb, Hostinger, and some of the best web hosting providers offer in-built specialised WooCommerce hosting plans that let you build a high-performance eCommerce store even quicker. 

WooCommerce targets flexibility in selling an unlimited number of products, where each product gets the desired variations in terms of different colors or sizes. 

For that, it has an intuitive product editor, which makes it easy to add and manage products for a large number of users. One can even import products via a CSV file for a quicker workflow setup.

For managing the order, the platform has a really convenient dashboard giving detailed information on each order like billing, shipping, price, and date. One is also free to edit the order details, change statuses, and add notes, which is helpful in customer support.

The options like automatic calculations via partners like Avalara and a manual entry option based on country, state, city, and zip code further make it easier for eCommerce sites to manage tax. 

Regarding the shipping, one can easily set up options like free shipping or flat rates. It also integrates well with services like USPS and DHL, letting users print labels directly from their dashboard.

A free mobile app is available for WooCommerce, which is powered by Jetpack. This app lets you manage your business on the go, including product creation, processing orders, printing labels, and tracking stats in real time. 

Users can add products, answer emails, get notifications, and even switch between multiple stores.

The dashboard of the platform gives built-in analytics where users can monitor the key statistics like the total sales, net sales, total product sold, and number of orders. For deeper understanding, there are reports on various topics to gain deeper insights into average order value, stock levels, etc.

WooCommerce is created with search engine optimization in mind. It has built-in features and works well with popular SEO plugins like AIOSEO and Yoast. 

Users can also add meta descriptions and SEO titles for the products and make use of other WordPress SEO features like categories and tags to help search engines understand the content on the website.

WooCommerce makes it really easy to accept payments in WordPress. Users get the support of multiple payment methods out of the box, including PayPal Standard, Cash on Delivery, Checks, and Bank Transfers. 

Its native payment gateway, known as WooCommerce Payments, lets you directly sell products and get payment quickly on your eCommerce websites. The acceptance of payment is available in over 135+ currencies with payment options like Apple Pay and other express checkouts. 

And it does not have any transaction fees (payment gateway charges may apply), which is definitely an extension.

Due to the open-source feature of the platform, users get incredible flexibility and control over their eCommerce presence. 

You get access to all tools and features needed to run a successful online store. There are both free and paid WooCommerce themes available. 

Extensions further add more functionalities to the stores, where some of them might be paid ones. For example, the marketing extensions can cost from $0 to $299 per year.