SEO or Search Engine Optimization has become the need of the hour for businesses of all types. It doesn’t matter whether your business deals in textiles or handicrafts, you must register your digital presence to attract a larger number of customers.5
For this, you need to work on the SEO of the website content of your business and that is exactly where you need the help of some of the best SEO companies in India. Before we begin with what you must ask while hiring an SEO agency for your business, let’s take a glimpse at what SEO is all about and how it helps your business grow.
What is SEO?
The major goal of SEO or Search Engine Optimization is to drive traffic to the website or website content of any individual or firm. SEO targets the search results of a search engine and tries to be a part of the top search results of anything searched by a person.
The objective of Search Engine Optimization is to gain more traffic, better business and amazing revenue.
What Questions Should Be Asked Before Choosing an SEO Company in India?
Knowing how important it is to get the SEO done for your business’ website, it stands to reason that you must also know how to choose the best SEO company. For this, all you have to do is ask them the following questions and see if their responses are anywhere close to the ones mentioned below.
1. Do You Hold Relevant Experience in Working With Businesses from Our Industry?
It would be highly unreasonable to hire an SEO agency without asking them if they have ever worked with someone who ran the same business as yours. It becomes easier for you to make them understand what expectations you hold from them. And it becomes even more convenient for them to handle the SEO of your business since they already hold relevant experience in that area.
If the answer to this question is positive, then you can go forward and ask them the following questions. But if the answer is no, you must politely step back from the conversation.
Another question that can be asked here is if they have the tools required to do the SEO of your business.
The ideal answer to this question would be, “Yes!” And if their answer differs from anything less than a yes, then you know what you have to do.
Some of the potential questions you need to ask are:
- How many years have you been working in this industry?
If you know the experience of the company you are going to hire, it will be easy for you to hand over your project to them if they have relevant experience.
- How many projects are you working on presently with the same scenarios as ours?
Asking about their current projects is important so that you can know whether they will provide you with the work on time or not.
- Why should we consider hiring you?
If you ask this question and get a reliable answer, you can learn about their goals and tactics they will use in managing your project.
2. Can You Guarantee Us to Reach the SEO Targets We Have Set for Our Business?
As a business, you know how much traffic and audience interaction it needs to reach the desired revenue. You set the targets, and ask the SEO companies whether they can achieve them on time.
If the SEO agency says that it can guarantee you the accomplishment of desired results, then you must know that it is nothing but a lie. The best that an SEO agency can do is try to reach those targets. There are a lot of factors that are at play when the SEO targets are considered.
An important question that arises here is whether the SEO agency is efficient in dealing with your clients.
The answer to this question varies from agency to agency. Some of them will be willing to deal directly with your clients and some of them will be comfortable in working with you. It depends on you whether you want to move forward with them thereafter or you want to look for a new agency.
Some of the potential questions you need to ask are:
- What are some of the strategies you use for reaching the targeted audience?
In SEO, reaching targeted audiences is essential; if you know their strategies, it will be easy for you to make your business visible as well as profitable.
- How many SEO persons have you hired?
If you come to know about the employees, you will get to know how fast they complete your project.
- How much relevant experience do your employees have in SEO?
Having accuracy and relevancy in SEO is pivotal. So, if you want your business a success, you should know the experience of the person who will manage your work.
3. What Parameters Do You Cover While Handling the SEO of a Business?
You may or may not have a sound technical knowledge in SEO business, but what you must have is a bit of common sense. You ask the SEO agency this question to see if they are good at their job.
If the SEO agency answers parameters like secure website, faster page loading, mobile friendliness, user experience, technical SEO, and optimized content, then you can safely assume that your business is in good hands.
You can also check at this point whether the SEO agency has a good knowledge of the parameters they are talking about. It happens many times that SEO agencies lie about their effectiveness in order to gain more traction. The onus of seeing through their lies relies on you. Hence you must acquire knowledge of the parameters that you desire to improve.
Some of the potential questions you need to ask are:
- Can you provide us with a demonstration of how you used to do your work?
Asking about their demonstrations of doing work will be an important aspect for your business as you come to know about their management.
- What are some of your websites that are ranking top in Google?
If you come to know about some of their SEO-optimized websites ranking on top, you can also make an assumption about your project rankings.
- What strategies do you use for searching relevant keywords and generating backlinks?
Asking about their strategies is important because they will use the same strategies on your project, and you can come to know if your project is in the right hands or not.
4. Can You Show Us Your Past Records and Client History?
One of the best ways to check the genuineness of any SEO agency is to ask them whether they have a great and authentic track record. Also, it is important that you ask them about their previous clients and their feedback.
If the SEO agency has no problem sharing these details with you, then you should move the discussion forward. If they are being reserved about this information, it is best that you leave the room right away.
You must also ask at this p6 who own a similar business as yours.
If you are satisfied with their present performance, then you may as well give them a chance.
Some of the potential questions you need to ask are:
- What are the names of the clients and the companies you have worked with?
Asking about the names of their prior clients can be good for you because you will come to know about their success.
- Are any examples of past projects available for review?
Reviewing their past projects helps you to make a correct decision about hiring them or not.
- Did you deliver your past work on time?
Asking them about time management is important so that you will not face any issues regarding work completion in the future.
5. How Much Time Do You Need to Show Us the Desired Results?
This question is asked to see whether the SEO agency is actually aware of what a behemoth task it is to handle the SEO of any business.
If they say that they can do it within a month, that is a huge red flag for you. It takes at least 6 to 8 months for any efficient SEO agency to give desired results to any business.
When you are discussing time constraints, you must ask the agency if it is able to complete important tasks with a short deadline.
Now there is no way to see if they are answering this question honestly but to give them a chance. And if that is a risk you are willing to take, then you can hire them.
Some of the potential questions you need to ask are:
- Will you be available to assist us 24*7?
Assistance is important, and if they are not available to solve your queries on time, your project can be a failure.
- If there’s any delay in providing the work, what will you do then?
It is good to ask this question because you will get to know how they manage your work and when they will provide your work if the deadline is over.
- How much time do you usually take to do any kind of task?
Completing projects on time is necessary, so asking about how much time they will need to complete any task is vital.
Having Trouble Finding the Best SEO Company in India? Let us Help You!
If you are struggling to find the best Digital Marketing company in India, then there is no need to worry at all. We have got you covered. Hosting Charges has listed some of the best SEO agencies in India that will help grow your business exponentially. So whenever you need a reliable SEO agency, you know who you should turn to.
• Summing Up
Now that you know what you have to do to hire the best SEO agency in India, you must begin analyzing your options. These questions are only as good as the agency they are being asked to. A good agency will give you good replies with substantial proof to every claim it makes. That is why you must make sure that you ask these questions to an agency that has a good name in the market.
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